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OxRun LLC — Minneapolis, Minnesota — Est. 2011

Building and operating web products.

OxRun LLC is the consulting arm of my practice. I take on a small number of projects at a time — strategy, build, and the operating work that comes after launch.

Selected work

Products I build and keep running, rather than a gallery of deliverables.

How I work

Strategy & positioning

Business planning, brand positioning and go-to-market, grounded in metrics rather than opinion. Useful before a build, not after it.

Design & build

Static-first web architecture, content systems, and the migration work to get off a CMS that has stopped earning its keep.

Systems & measurement

Analytics, attribution and marketing automation wired so the numbers mean something — and so a silent failure surfaces as a number moving.

In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.
— Marcus Sheridan

Selective about new work

I take on a small number of projects at a time. If there is a fit, the fastest way in is email.

marketing@oxrun.com